AI at Work | AI After Dark

Mindset

How to think about this

01

It's a colleague, not a tool

Brief it like you'd brief a person. Give it context, tell it what good looks like, and tell it when it's off.

02

Context beats prompts

The quality of your output depends on the quality of your input. Upload docs, paste examples, set up your Personal Brief.

03

Start before you're ready

You don't need the perfect prompt. Type something, see what comes back, then refine. The first draft is free.

04

Iterate, don't restart

If the output isn't right, tell it why. "Too formal", "Make it shorter", "That's not what I meant." Two rounds is normal. Five is fine.

05

New task, new chat

Long conversations drift. Start fresh for each distinct task so the model stays focused on what you need right now.

06

You're the editor, not the writer

AI gets you to 70% fast. Your job is taste, judgment, and the last 30% that makes it actually good.

Habits

Set up once

Write your Personal BriefTone, role, preferences, saved as custom instructions

Create a project folderOne per client or brand, with a system prompt

Upload key docsBrand guidelines, strategy decks, tone-of-voice docs

Save your best promptsKeep a note of prompts that worked well so you can reuse them

Bookmark your toolsClaude, Gemini, and your image gen tool one click away

Habits

Five daily triggers

1

Blank pageBefore you write anything from scratch, ask AI for a first draft to react to

2

Long documentBefore you read a 20-page deck, paste it in and ask for key takeaways

3

Repetitive taskIf you've done it three times the same way, ask AI to do the fourth

4

Version neededOne message, three channels? Generate the variants in one go

5

Prep requiredMeeting in an hour? Paste in the context and get a briefing doc fast

Brief Decoder

Paste a client brief and get a structured breakdown of objectives, audience, deliverables, and hidden assumptions.

Audience Persona Builder

Generate detailed audience personas from demographic data, including psychographics, media habits, and purchase triggers.

Competitive Audit

Analyse a competitor's recent campaigns, messaging, and positioning to find whitespace opportunities.

Tagline Generator

Produce dozens of tagline variations from a single proposition, filtered by tone, length, and rhythm.

Manifesto Writer

Turn a brand strategy document into a long-form brand manifesto or anthem script.

Social Caption Engine

Generate platform-specific captions for Instagram, LinkedIn, TikTok, and X from a single campaign message.

Tone-of-Voice Guide

Define a brand's verbal identity with do/don't examples, word banks, and sample copy across formats.

Concept Namer

Brainstorm campaign names, product names, or feature names with linguistic analysis and domain checks.

Storyboard Outliner

Turn a creative concept into a scene-by-scene storyboard outline with visual direction and dialogue.

Email Sequence Planner

Map out a multi-touch email nurture journey with subject lines, preview text, and CTA strategy.

Press Release Drafter

Write a publication-ready press release from key facts, quotes, and boilerplate.

A/B Headline Tester

Generate headline variants and predict which will drive higher click-through rates.

Media Plan Summariser

Condense a complex media plan spreadsheet into a plain-English executive summary.

SEO Content Strategist

Research keyword clusters and outline search-optimised articles mapped to the customer journey.

Scriptwriter's Room

Co-write radio, podcast, or video ad scripts with timing cues, SFX notes, and talent direction.

Brief Decoder

Paste a client brief and get a structured breakdown of objectives, audience, deliverables, and hidden assumptions.

Audience Persona Builder

Generate detailed audience personas from demographic data, including psychographics, media habits, and purchase triggers.

Competitive Audit

Analyse a competitor's recent campaigns, messaging, and positioning to find whitespace opportunities.

Tagline Generator

Produce dozens of tagline variations from a single proposition, filtered by tone, length, and rhythm.

Manifesto Writer

Turn a brand strategy document into a long-form brand manifesto or anthem script.

Social Caption Engine

Generate platform-specific captions for Instagram, LinkedIn, TikTok, and X from a single campaign message.

Tone-of-Voice Guide

Define a brand's verbal identity with do/don't examples, word banks, and sample copy across formats.

Concept Namer

Brainstorm campaign names, product names, or feature names with linguistic analysis and domain checks.

Storyboard Outliner

Turn a creative concept into a scene-by-scene storyboard outline with visual direction and dialogue.

Email Sequence Planner

Map out a multi-touch email nurture journey with subject lines, preview text, and CTA strategy.

Press Release Drafter

Write a publication-ready press release from key facts, quotes, and boilerplate.

A/B Headline Tester

Generate headline variants and predict which will drive higher click-through rates.

Media Plan Summariser

Condense a complex media plan spreadsheet into a plain-English executive summary.

SEO Content Strategist

Research keyword clusters and outline search-optimised articles mapped to the customer journey.

Scriptwriter's Room

Co-write radio, podcast, or video ad scripts with timing cues, SFX notes, and talent direction.

Creative Review Prep

Summarise a deck's key ideas into talking points, anticipated objections, and recommended responses.

Presentation Builder

Transform strategy notes into a structured slide narrative with headline and visual suggestions per slide.

Mood Board Describer

Translate a visual mood board into written art direction notes a designer can action.

Translation Adapter

Localise copy for different markets, adapting idioms and cultural nuance rather than translating literally.

Data Story Finder

Surface the most compelling narrative from a dataset and frame it as a campaign insight.

Long-Copy Editor

Tighten, restructure, and polish long-form copy — case studies, white papers, or website pages.

Accessibility Reviewer

Audit copy for plain-language readability, inclusive language, and WCAG-friendly structure.

Influencer Brief Writer

Create detailed creator briefs with talking points, do's and don'ts, and deliverable specs.

Product Description Engine

Write compelling, benefit-led product descriptions for e-commerce at scale across SKUs.

Legal Compliance Check

Flag potentially non-compliant marketing claims and suggest alternatives for regulated industries.

Meeting Note Synthesiser

Turn rambling meeting transcripts into structured action items, decisions, and follow-up owners.

Customer Review Analyst

Mine product reviews for sentiment patterns, recurring praise, and unmet needs that inform messaging.

Radio Traffic Script

Format radio ad copy into standard traffic-ready scripts with exact timing and legal tags.

Event Copy Suite

Generate a complete set of event collateral — invitations, run sheets, signage copy, and follow-up emails.

Pitch Deck Narrative

Structure an agency pitch or credentials deck around a compelling strategic narrative arc.

Creative Review Prep

Summarise a deck's key ideas into talking points, anticipated objections, and recommended responses.

Presentation Builder

Transform strategy notes into a structured slide narrative with headline and visual suggestions per slide.

Mood Board Describer

Translate a visual mood board into written art direction notes a designer can action.

Translation Adapter

Localise copy for different markets, adapting idioms and cultural nuance rather than translating literally.

Data Story Finder

Surface the most compelling narrative from a dataset and frame it as a campaign insight.

Long-Copy Editor

Tighten, restructure, and polish long-form copy — case studies, white papers, or website pages.

Accessibility Reviewer

Audit copy for plain-language readability, inclusive language, and WCAG-friendly structure.

Influencer Brief Writer

Create detailed creator briefs with talking points, do's and don'ts, and deliverable specs.

Product Description Engine

Write compelling, benefit-led product descriptions for e-commerce at scale across SKUs.

Legal Compliance Check

Flag potentially non-compliant marketing claims and suggest alternatives for regulated industries.

Meeting Note Synthesiser

Turn rambling meeting transcripts into structured action items, decisions, and follow-up owners.

Customer Review Analyst

Mine product reviews for sentiment patterns, recurring praise, and unmet needs that inform messaging.

Radio Traffic Script

Format radio ad copy into standard traffic-ready scripts with exact timing and legal tags.

Event Copy Suite

Generate a complete set of event collateral — invitations, run sheets, signage copy, and follow-up emails.

Pitch Deck Narrative

Structure an agency pitch or credentials deck around a compelling strategic narrative arc.

Brand Name Screener

Evaluate proposed brand names against linguistic pitfalls, cultural sensitivities, and memorability.

Content Calendar Planner

Build a month's content calendar across platforms with themes, hooks, and format recommendations.

UX Copy Specialist

Write interface microcopy — button labels, error messages, onboarding flows, and empty states.

Trend Spotter

Identify emerging cultural and category trends, then suggest how a brand can credibly participate.

Campaign Post-Mortem

Analyse campaign results against KPIs and write an insight-rich retrospective document.

Proposal Scope Writer

Draft a detailed scope-of-work document from a brief conversation about project requirements.

Video Script Timer

Write and auto-time video ad scripts to exact durations — 6s, 15s, 30s, 60s — with pacing notes.

Packaging Copy

Craft front-of-pack, back-of-pack, and regulatory copy for product packaging within character limits.

Chatbot Personality

Design a brand chatbot's personality, conversation flows, edge-case responses, and escalation triggers.

Annual Report Narrator

Turn financial and operational data into an engaging annual report narrative with CEO letter draft.

Award Entry Writer

Write compelling award submissions with clear challenge/solution/results structure for Effies, Cannes, etc.

Internal Comms Drafter

Produce internal announcements, change communications, and culture content in the right corporate tone.

Research Discussion Guide

Build qualitative research discussion guides with warm-up questions, stimulus prompts, and probing paths.

Crisis Response Toolkit

Draft holding statements, Q&A documents, and social responses for potential brand crisis scenarios.

Case Study Formatter

Rewrite agency case studies into consistent, compelling formats for pitches and websites.

Brand Name Screener

Evaluate proposed brand names against linguistic pitfalls, cultural sensitivities, and memorability.

Content Calendar Planner

Build a month's content calendar across platforms with themes, hooks, and format recommendations.

UX Copy Specialist

Write interface microcopy — button labels, error messages, onboarding flows, and empty states.

Trend Spotter

Identify emerging cultural and category trends, then suggest how a brand can credibly participate.

Campaign Post-Mortem

Analyse campaign results against KPIs and write an insight-rich retrospective document.

Proposal Scope Writer

Draft a detailed scope-of-work document from a brief conversation about project requirements.

Video Script Timer

Write and auto-time video ad scripts to exact durations — 6s, 15s, 30s, 60s — with pacing notes.

Packaging Copy

Craft front-of-pack, back-of-pack, and regulatory copy for product packaging within character limits.

Chatbot Personality

Design a brand chatbot's personality, conversation flows, edge-case responses, and escalation triggers.

Annual Report Narrator

Turn financial and operational data into an engaging annual report narrative with CEO letter draft.

Award Entry Writer

Write compelling award submissions with clear challenge/solution/results structure for Effies, Cannes, etc.

Internal Comms Drafter

Produce internal announcements, change communications, and culture content in the right corporate tone.

Research Discussion Guide

Build qualitative research discussion guides with warm-up questions, stimulus prompts, and probing paths.

Crisis Response Toolkit

Draft holding statements, Q&A documents, and social responses for potential brand crisis scenarios.

Case Study Formatter

Rewrite agency case studies into consistent, compelling formats for pitches and websites.

Reference

Which tool for what

Context beats prompts. Set up the project, upload the docs, save your Personal Brief. Then every conversation starts ahead.